Thursday, February 22, 2007

The Wonderful World of Honey Pots!

When you follow a process it's sometimes hard to remember to think creatively. That's why Pandia's post on using honey pots and sleepers to get higher search engine rankings really snapped me out my process-induced coma.

According to Pandia, successful search engine marketing strategies require the use of a wide variety of web pages. Which made me realize: all this focus on article syndication for linking purposes and driving traffic to our client's websites is great, but there are other things we can do too.

Why not talk to clients about all-in-one resource pages for their site? Search engines list good content that helps searchers find good quality information. No matter what industry you’re in, from software solutions to industrial parts, you can gather important links to the best industry-related sources of information and attract not only in-bound links but visitors too!

Does your website have a resource page like this? Seen any good honey pots lately?? Please share! :)

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Thursday, February 15, 2007

The SEM Zone as Art

There's a cool new tool that creates a graph (that looks like a flower) representing various technical aspects of your blog or website, including images, tags, html, blockquotes, etc and so on. It's called Websites As Graphs.

Just plug in your website and watch your flower grow. Once it's finished, create a screenshot, post it to flickr with the tag websitesasgraphs.

Here's what The SEM Zone looks like.


Via: The Copywriting Maven

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Tuesday, February 13, 2007

Don't overlook Firefox!

If your site doesn't work in Firefox, it may be affecting a much larger portion of your visitors than you might think. According to a recent post on SearchEngineLowDown.com, 31% of web users last month used Firefox.

In the past, we've assumed that Firefox users made up around 10% of web users, but the numbers from January indicate that number is on the rise. Soon Firefox users could make up a third or more of web traffic, which means it's more important than ever to keep Firefox in mind when developing your website.

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