Header Tags: A Pesky Reminder

Today, I came across a client that was using a

tag for their header instead of a header tag. While this isn't the most important metric for the search engines, they do give more weight to the words inside an h1 tag or h2 tag than other words on the page.

You never know when that might make the difference in your rankings!

Also, Wordpress users - beware. Your sidebar headers may contain h1 and h2 tags. Use a lower tag, such as an h4 or h5 tag instead. I recently changed that on one of my blogs and noticed new pages aren't falling into the supplemental index as quickly. That doesn't mean I shouldn't build links (I still have a bunch of pages in that stupid index). And it also doesn't mean Google shouldn't figure out a better way to index Wordpress, but it might help you in the meantime.