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Google's new threats

Powerset believes it is going to be Google's next competition... Newcomers such as Hakia, ChaCha, and Snap are also trying to outsmart Google at its own game as well. There are many start-ups in Silicon Valley just waiting to be bought out by Google.

"There is way too much obsession with search, as if it were the end of the world," said Esther Dyson, a well-known technology investor and forecaster. "Google equals money equals search equals search advertising; it all gets combined as if this is the last great business model."

"It may not be the last great business model, but Google has proved that search linked to advertising is a very large and lucrative business, and everyone--including Dyson, who invested a small sum in Powerset--seems to want a piece of it."

http://news.com.com/In+Silicon+Valley,+the+race+is+on+to+trump+Google/2100-1014_3-6146492.html