Your website needs space!
Your website needs space! Between the search engine optimization changes you make, that is. I've had the pleasure of working with some very well-established companies, with well-established websites lately, and my new favorite slogan is "proceed with caution." That's because a lot of larger websites come to us with pretty impressive rankings.
They've already paid other SEO firms or in-house specialists to cover the basics of their on-page optimization, and they are looking to us to use our competitive intelligence tools to help them enhance their rankings even further.
When you're working with a site that is already in the top 10 or top 5 in Google for some major keywords, there's a lot at stake when you make changes. You have a tremendous opportunity to increase targeted traffic to the site by making adjustments to the tags and content and getting the site ranked a few spaces higher in the engines. But, you also have to be careful not to go over board and break something that's not broken.
The best solution is to make your changes one step at a time. If your research is telling you that you could probably make the title tag more competitive by making a few changes, make them and then wait to see the impact of the changes in the engines before making your next move. This way, you'll be able to gauge the success of your changes along the way and you can backtrack without guess work if something you do leads to a drop in rankings.
Al Scillitani urged us to take this approach on a major website we've been working on, and we've had tremendous success with it. The site is still in the top 10 in Google for all the terms it was ranking for when we started, AND we've been able to bump the site into the top 5 for several major keywords, which lead to some impressive jumps in traffic.
They've already paid other SEO firms or in-house specialists to cover the basics of their on-page optimization, and they are looking to us to use our competitive intelligence tools to help them enhance their rankings even further.
When you're working with a site that is already in the top 10 or top 5 in Google for some major keywords, there's a lot at stake when you make changes. You have a tremendous opportunity to increase targeted traffic to the site by making adjustments to the tags and content and getting the site ranked a few spaces higher in the engines. But, you also have to be careful not to go over board and break something that's not broken.
The best solution is to make your changes one step at a time. If your research is telling you that you could probably make the title tag more competitive by making a few changes, make them and then wait to see the impact of the changes in the engines before making your next move. This way, you'll be able to gauge the success of your changes along the way and you can backtrack without guess work if something you do leads to a drop in rankings.
Al Scillitani urged us to take this approach on a major website we've been working on, and we've had tremendous success with it. The site is still in the top 10 in Google for all the terms it was ranking for when we started, AND we've been able to bump the site into the top 5 for several major keywords, which lead to some impressive jumps in traffic.
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