Keyword Density in SEO Copy

Keyword Density. Everybody wants it. But how much is too much?

At Fortune Interactive, we use SEMLogic, which tells us the Keyword Density of the top ten pages for the term we're looking at. From there we have a pretty good idea of what percentage we need to place on the page.

Those of you w/o SEMLogic have to do this manually. Just look up the term in Google and run the top 10 sites through a Keyword Density analyzer.

Also, check out the cached version of each page to see the placement of the keywords. Most of the time, the keyword is "peppered" throughout the text. But try to match what you're seeing in the top ten results if you want to rank.

Of course, keyword density is only one metric to consider in optimizing a page. And you'll have to keep an eye on the neighborhood of results for any keyword you're optimizing for (that's why an SEOs job is NEVER done!). The results can change quite often, and maybe next time the spiders go round, you'll be on the first page.

Technorati: seo, search engine optimization, online marketing