Using MySpace as Part of a Social Media Optimization Strategy
I'm writing this post as part of Wendy Piersall's "To-Do Wishlist" group research project. I was supposed to have this done 40 minutes ago, but hopefully she'll accept the link anyway.
WHY MYSPACE?
At the very least, MySpace gives your site a free link. At the very best, you could get traffic and conversions.
Movies and music companies have been using MySpace as a means of promoting their projects for years. But now, many types of industries are seeing the value in reaching millions of people in the very popular 18-35 demographic - FOR FREE.
MAXIMIZE MYSPACE
Make sure you have a nice layout for MySpace. If you're not tech-savvy, then either pay for a custom-made layout or simply grab the code from a free layout. Free layouts are available on many sites. I prefer Pimp-My-Profile.com.
Once your profile is ready, add friends to your profile by finding people interested in what you offer. Whether you're a blog or an e-commerce site, you'll find a target audience at MySpace. You can find people by doing a search for a specific keyword and by joining groups that are related to your site. Then go through the groups and add as many friends as you can. In no time, people will find you and start adding you.
BULLETINS AND BLOGS
Whenever you have updated your blog or site, you can let your MySpace network know by posting a bulletin or blog - or better yet both.
Do not post content from your site onto your MySpace profile or blog - you don't want to deal with duplicate content issues. Plus, if they can read the content on MySpace, it gives them no reason to visit your site.
SOCIALIZE
Be sure to reply to emails (not spam emails, of course) and leave comments on the pages of your "friends." Also, participate in the discussions taking place in the groups you've joined. Be genuine. Don't always try to get people to visit your blog or buy your product.
Social media is all about relationship-building. It's really not a new concept. Entreprenuers have used this technique for centuries in order to build their businesses. All we're doing with MySpace and other social media outlets is translating those tried and true concepts to the web.
Please feel free to contact me if you have any questions - there's an email link on the sidebar to the right. Also, be sure to visit my MySpace pages! I have two - a personal profile and a profile for my new blog.
Technorati tags:
myspace, 
social media, 
online marketing
WHY MYSPACE?
At the very least, MySpace gives your site a free link. At the very best, you could get traffic and conversions.
Movies and music companies have been using MySpace as a means of promoting their projects for years. But now, many types of industries are seeing the value in reaching millions of people in the very popular 18-35 demographic - FOR FREE.
MAXIMIZE MYSPACE
Make sure you have a nice layout for MySpace. If you're not tech-savvy, then either pay for a custom-made layout or simply grab the code from a free layout. Free layouts are available on many sites. I prefer Pimp-My-Profile.com.
Once your profile is ready, add friends to your profile by finding people interested in what you offer. Whether you're a blog or an e-commerce site, you'll find a target audience at MySpace. You can find people by doing a search for a specific keyword and by joining groups that are related to your site. Then go through the groups and add as many friends as you can. In no time, people will find you and start adding you.
BULLETINS AND BLOGS
Whenever you have updated your blog or site, you can let your MySpace network know by posting a bulletin or blog - or better yet both.
Do not post content from your site onto your MySpace profile or blog - you don't want to deal with duplicate content issues. Plus, if they can read the content on MySpace, it gives them no reason to visit your site.
SOCIALIZE
Be sure to reply to emails (not spam emails, of course) and leave comments on the pages of your "friends." Also, participate in the discussions taking place in the groups you've joined. Be genuine. Don't always try to get people to visit your blog or buy your product.
Social media is all about relationship-building. It's really not a new concept. Entreprenuers have used this technique for centuries in order to build their businesses. All we're doing with MySpace and other social media outlets is translating those tried and true concepts to the web.
Please feel free to contact me if you have any questions - there's an email link on the sidebar to the right. Also, be sure to visit my MySpace pages! I have two - a personal profile and a profile for my new blog.
Technorati tags:
myspace, social media, online marketingLabels: MySpace, social media, social media marketing, social media optimization
2 Comments:
Thanks many for the myspace info. I have been ignoring it till now!
Thanks for the info - I have been thinking of doing something like this but wasn't sure of the best way to proceed.
Matt
DailyMarketingNuggets.com
Post a Comment
Links to this post:
Create a Link
<< Home