Five Things Hollywood Can Teach Us About SEO
Some movies entertain, others inspire, while yet other films educate. Let's look at 5 films and what SEO Lessons can be learned from them.
1. Desk Set. In this classic film, Spencer Tracy is hired to install a computerized database in the research department where Katharine Hepburn works. Katharine and the rest of her staff are worried they will lose their jobs to a machine. In the end, the machine was designed to enhance their services and not replace the staff. SEO Lesson: No matter how good your technology is, it takes talented specialists to interpret the data and determine a strategy that will get results.
2. Hot Fuzz. Nick Angel is a London police officer. He’s so good at his job that he’s sent to Sandford, a small town in the country, so he doesn’t show up the rest of the force. Sandford has a deep dark secret that angel uncovers and determines to overcome. SEO Lesson: Don’t just optimize the home page (London). Make sure your interior pages (Sandford) are catching long tail searches as well. Also, don’t engage in black hat techniques (deep dark secret). It will catch up with you in the end and you won’t get away with it.
3. The Blair Witch Project. Years before MySpace or Digg were founded, the Blair Witch Project used the power of viral marketing to market the film. Some may question whether all of the sites were legitimately developed by fans or were put in place by the producers themselves. Either way, the film grossed $248 million worldwide. With a $60,000 production budget, that’s a huge profit. SEO Lesson: Don’t ignore social media marketing.
4. Rear Window. James Stewart plays an injured photojournalist confined to his New York apartment as he recovers. Using his telephoto lens, he spies on a neighbor and discovers that he killed his wife. The man discovers Stewart’s spying eyes and comes after him. SEO Lesson: Keep a constant watch on the competition and your keyword landscape. If you’re ranking well, your neighbors will come after you.
5. Swingers. Jon Favreau moves to Los Angeles to pursue a career as an actor. He thinks he’ll be hitting the big time in no time. Six months later, he struggles to find work. SEO Lesson: Optimization takes time as does the indexing of a new site.
This post was designed for participation in Problogger's latest group writing project.
1. Desk Set. In this classic film, Spencer Tracy is hired to install a computerized database in the research department where Katharine Hepburn works. Katharine and the rest of her staff are worried they will lose their jobs to a machine. In the end, the machine was designed to enhance their services and not replace the staff. SEO Lesson: No matter how good your technology is, it takes talented specialists to interpret the data and determine a strategy that will get results.
2. Hot Fuzz. Nick Angel is a London police officer. He’s so good at his job that he’s sent to Sandford, a small town in the country, so he doesn’t show up the rest of the force. Sandford has a deep dark secret that angel uncovers and determines to overcome. SEO Lesson: Don’t just optimize the home page (London). Make sure your interior pages (Sandford) are catching long tail searches as well. Also, don’t engage in black hat techniques (deep dark secret). It will catch up with you in the end and you won’t get away with it.
3. The Blair Witch Project. Years before MySpace or Digg were founded, the Blair Witch Project used the power of viral marketing to market the film. Some may question whether all of the sites were legitimately developed by fans or were put in place by the producers themselves. Either way, the film grossed $248 million worldwide. With a $60,000 production budget, that’s a huge profit. SEO Lesson: Don’t ignore social media marketing.
4. Rear Window. James Stewart plays an injured photojournalist confined to his New York apartment as he recovers. Using his telephoto lens, he spies on a neighbor and discovers that he killed his wife. The man discovers Stewart’s spying eyes and comes after him. SEO Lesson: Keep a constant watch on the competition and your keyword landscape. If you’re ranking well, your neighbors will come after you.
5. Swingers. Jon Favreau moves to Los Angeles to pursue a career as an actor. He thinks he’ll be hitting the big time in no time. Six months later, he struggles to find work. SEO Lesson: Optimization takes time as does the indexing of a new site.
This post was designed for participation in Problogger's latest group writing project.
Labels: film, hollywood, movies, search engine optimization, SEO
1 Comments:
Lol, well thought up!
How about Spiderman 3: don't use black hat techniques (black suit), don't believe everything you hear (the Harry - Father stuff) and be honest (why Spidey didn't kill Sandman).
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