Designed to Sell

Some of my clients ask if it is better to re-design an existing website versus building a new website. What I say, is no matter what you do… ask an SEO consultant how your site would best be received in the search engines before you do anything.

What difference does it make how the website is designed?

The difference is that the information on your website may be indexed in the search engine databases or not. How your website is built both structurally and contextually makes all the difference in the world. For example, there are many advertising agency websites that are very appealing to the eye with tons of Flash, graphics, and interactive links. The problem is… the sites that receive traffic understand how the search engines work instead of just making the site visually appealing.

It is much more time consuming to have to constantly re-design the website. If you speak to a SEO expert the first time, you will save a lot of energy and money in the long run.