To Track a Virus
The past several years of file sharing has created a culture that demands free media of infinite genres. Lately, the fight against illegally obtained music has shifted to video piracy. Adam L. Penenberg, from Fast Company magazine reports that: "Every month, NBC Universal demands that YouTube (NASDAQ:GOOG) remove snippets from some of the network's most popular shows. Likewise, Viacom (NYSE:VIA), whose cable properties include MTV and Comedy Central, recently filed a $1 billion lawsuit against YouTube for "massive copyright infringement."'
Rather than continue to fight a losing battle, why not make the industry profitable for the pirater and the original owner? Right now, it has been extremely difficult to do because no one has developed an accurate, reliable to way to track videos.
Search engines index videos based on their meta-descriptions, which can intentionally or unintentionally lead to poor search results, and makes it almost impossible to track. PodZinger is a company hoping to provide an anwer to this problem. By using voice recognition, their software will transcribe the content of videos played around the world to accurately identify when and where they are played.
Not only will this create a much more reliable way to search video clips, but it will also provide a means to identify one's work and track it's use. Before long, Comedy Central will be happy to see a clip of Jeri Blank from Strangers with Candy on metacafe.com, because an analytics tool will provide them with the information needed to charge the provider, or profit from advertising.
Rather than continue to fight a losing battle, why not make the industry profitable for the pirater and the original owner? Right now, it has been extremely difficult to do because no one has developed an accurate, reliable to way to track videos.
Search engines index videos based on their meta-descriptions, which can intentionally or unintentionally lead to poor search results, and makes it almost impossible to track. PodZinger is a company hoping to provide an anwer to this problem. By using voice recognition, their software will transcribe the content of videos played around the world to accurately identify when and where they are played.
Not only will this create a much more reliable way to search video clips, but it will also provide a means to identify one's work and track it's use. Before long, Comedy Central will be happy to see a clip of Jeri Blank from Strangers with Candy on metacafe.com, because an analytics tool will provide them with the information needed to charge the provider, or profit from advertising.
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