Starting out on the Web
When Eric Volz, an American citizen, was arrested for murder and rape in Nicaragua without any evidence of his involvement in the crimes, his family turned to the internet to get word out about his case. For months, they posted updates and urged visitors to write their Congressmen to assist in gaining his release. Slowly but surely, the family gained support on the blogosphere. Eric Volz was convicted in a Rivas courtroom by a sole judge (no jury), who threw out evidence supporting his innocence.
Eventually a MySpace page supporting Volz popped up as well as a YouTube video documenting the facts of the Volz case. The press largely ignored the case as they were preoccupied with all things Anna Nicole Smith and Britney Spears. But as news about the two blonds had dwindled, media outlets have begun to take more interest in the case.
It's no secret the internet is offering opportunity for people to achieve things they may never have been able to before. We tend to think of that in terms of achieving minor celebrity status, such as LonelyGrl15 and Ask a Ninja or in terms of launching careers, such as Improv Everywhere getting a pilot deal with NBC and John Mayer building a fan base on the internet before bursting onto mainstream radio.
In the case of Eric Volz, the internet has provided a voice while he is locked up in a maximum security prison outside of Managua.
For whatever purpose you find yourself starting out on the web, there are a few things to keep in mind. Be careful about depending on one method. It may be tempting to focus on organically ranking in the top 10 for Google on a single key phrase. But don't forget about ranking for long tail phrases as well. Additionally, explore PPC options as well as delving into social networking. If you have the budget, then try to implement an integration campaign with offline media such as radio, tv, and print publications.
With the increasing popularity of the internet as a primary source for news, shopping, and information, starting out on the web is the way to go. It's worked for many people so far, and hopefully soon it will pay off for Eric Volz as well.
Eventually a MySpace page supporting Volz popped up as well as a YouTube video documenting the facts of the Volz case. The press largely ignored the case as they were preoccupied with all things Anna Nicole Smith and Britney Spears. But as news about the two blonds had dwindled, media outlets have begun to take more interest in the case.
It's no secret the internet is offering opportunity for people to achieve things they may never have been able to before. We tend to think of that in terms of achieving minor celebrity status, such as LonelyGrl15 and Ask a Ninja or in terms of launching careers, such as Improv Everywhere getting a pilot deal with NBC and John Mayer building a fan base on the internet before bursting onto mainstream radio.
In the case of Eric Volz, the internet has provided a voice while he is locked up in a maximum security prison outside of Managua.
For whatever purpose you find yourself starting out on the web, there are a few things to keep in mind. Be careful about depending on one method. It may be tempting to focus on organically ranking in the top 10 for Google on a single key phrase. But don't forget about ranking for long tail phrases as well. Additionally, explore PPC options as well as delving into social networking. If you have the budget, then try to implement an integration campaign with offline media such as radio, tv, and print publications.
With the increasing popularity of the internet as a primary source for news, shopping, and information, starting out on the web is the way to go. It's worked for many people so far, and hopefully soon it will pay off for Eric Volz as well.
Labels: integration, paid search, ppc, SEO, social media
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