Google's New Adwords Bid Placement Tool

Googles Adwords tools keep growing to the extent that other bid management tools may end up being unnecessary. The only tools they need to add is the ability for you to track other channels and accept their adcost reports so we can track other channels ROI and be able to set targets based on ROI or CPA.

Google just added "preferred cost bidding." According to Google, "You select the average price you'd like to pay per click (a preferred CPC bid) or per thousand impressions (a preferred CPM bid). The AdWords system then automatically works to hit this target price. "

Here Googles information page on the new tool.