Google Surpasses Microsoft as the World's Most Uniquely Visited Web Site, and Most Valuable Global Brand

Google.com is now officially the most visited web site in the world - this according to measurements taken by leading global internet information provider comScore. Google’s 528 million unique visitors were just enough to steal the top spot from Microsoft, which was close behind with 527 million unique visitors.

Yahoo came in an admirable third place with 476 million, followed by Time Warner with 272 million and eBay with 256 million unique visitors.

The fact is that with Google’s increased array of products beyond just traditional search including a much improved Google Maps, Google News, and Google Video, more and more and people are sticking around and utilizing some of the other services Google has to offer. Google’s 2006 acquisition of YouTube, the world’s most popular video sharing portal, also most certainly played a big role in their increased rating.

In a separate annual online survey by Millward Brown, the Google brand is now valued at approximately $66.4 billion, making it the most valuable global brand ahead of previous brand leaders like GE, Microsoft, and Coca-Cola.