A Challenge for Google
A small company by name of Quigo Technologies (ad service - New York) helps companies by offering themselves as a alternative to the huge search engines. This company competes with Google and Yahoo for contextual text ads that run along side of articles online.
Right now, many media sites, ESPN.com, and newspapers online have declined to use the giants and opted for a most cost effective means with Quigo. Quigo gives their advertisers a list of specific sites were their ads will appear as well as opportunity to buy particular pages and maintain relationships with their advertisers. Google and Yahoo on the other hand offer little say as to where the ads are placed for their clients.
Google has now indicated that they are prepared to make changes to its AdSense service to align Quigo's business platform to compete and put Quigo to rest by offering clients more placement offerings. We will see...
Right now, many media sites, ESPN.com, and newspapers online have declined to use the giants and opted for a most cost effective means with Quigo. Quigo gives their advertisers a list of specific sites were their ads will appear as well as opportunity to buy particular pages and maintain relationships with their advertisers. Google and Yahoo on the other hand offer little say as to where the ads are placed for their clients.
Google has now indicated that they are prepared to make changes to its AdSense service to align Quigo's business platform to compete and put Quigo to rest by offering clients more placement offerings. We will see...
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