Beat Big-Budget Competitors in PPC
Making smart, cost-cutting decisions can have a huge impact on your PPC campaign. Even if your budget is nothing to brag about, the following hints should help make your money go much farther for your business.
Use Negative Keywords, Funnel Your $ Toward Targeted Keywords
Using broad match can draw in a lot of unqualified traffic. You can avoid this by removing the words that have no relevance to your business. Finding as many negative keywords as you can can help funnel your money toward better leads.
Bid on Long-tail Terms
While we're on the topic of broad match, remember you can pay less per click to rank higher for for a better converting keyword instead of just bidding on the top keywords for your industry. I think IgorMord said it best in an SEOmoz.org post about common PPC mistakes web marketers make:
Separating Content Match from the regular search results helps you to determine whether Content Match is worth your while. This is often a major factor that will drain your account. By applying a lower maximum cost-per-click or even shutting content match off, you can save your money for better targeted traffic.
Write the Best, Most Unique Ads
Stay focused on the ads. Check out your competitors' ads to see what others are using, then think outside the box. Find a way to stand out but still offer the relevant information that makes an ad good. Feel free to run a few test ads. See which one gets the most clicks and don't forget to remove the ads that don't perform well!
Use Negative Keywords, Funnel Your $ Toward Targeted Keywords
Using broad match can draw in a lot of unqualified traffic. You can avoid this by removing the words that have no relevance to your business. Finding as many negative keywords as you can can help funnel your money toward better leads.
Bid on Long-tail Terms
While we're on the topic of broad match, remember you can pay less per click to rank higher for for a better converting keyword instead of just bidding on the top keywords for your industry. I think IgorMord said it best in an SEOmoz.org post about common PPC mistakes web marketers make:
"Take your 100 keywords and make them into 200 by just looking at your own web statistics for exact keyword variations people use to search for your product."Separate Content Match - Shut It Off If You Have To
Separating Content Match from the regular search results helps you to determine whether Content Match is worth your while. This is often a major factor that will drain your account. By applying a lower maximum cost-per-click or even shutting content match off, you can save your money for better targeted traffic.
Write the Best, Most Unique Ads
Stay focused on the ads. Check out your competitors' ads to see what others are using, then think outside the box. Find a way to stand out but still offer the relevant information that makes an ad good. Feel free to run a few test ads. See which one gets the most clicks and don't forget to remove the ads that don't perform well!
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home