Thursday, December 28, 2006

Optimize For Mobile Search

Shari Thurow from Search Engine Watch reports on Mobile Site Optimization from the Search Engine Strategies conference, December 4-7, 2006, Chicago, IL.

In Short:
  • Write short, concise titles.
  • Adhere to mobile standards (validator.w3c.org)
  • Connect, or link to, legitimate and popular Web sites.
  • Make sure you are not disallowing mobile crawlers from spidering your site.
  • Submit your mobile site for inclusion here
  • Design for low-end phones
  • Keep the URL structure as simple as possible
  • Specify the doc type in the XML preamble
  • Specify the character encoding
  • Keep links descriptive
Remember, there is not much room on those smaller handheld screens. You need to be concise and to the point.