Monday, December 11, 2006

Upgrading to New Yahoo Platform

If you have elected to upgrade to the new Yahoo Sponsored Search Platform beware. Everything is supposed to stay the same as far as keywords, bids, etc...

I upgraded over the weekend and within a couple of hours received my email that is was complete. I immediately went in to check my keywords and everything looked the same except one thing that would dramatically increase my adcost. My keywords we all changed to "standard match" when most were set at advanced match.

When completing this upgrade, or when it happens automatically, immediately go in and check your accounts. This may have been a temporary glitch, but could have ended up very costly.