How to be a good client
Probably more so than with many other pieces of the marketing communications mix, the client plays a key role in the success of its search engine optimization campaign. Here are some tips for being a good client so that you’ll get your money’s worth out of your SEO investment:
1) Be accessible. Your SEO company needs to be able to get in touch with you to get your feedback and implement website changes on a timely basis.
2) Communicate changes in direction or objectives. Your SEO company needs to know if major changes take place because your campaign may need to adjust.
3) Provide constructive feedback on the direction and progress of the campaign. State specifically what you like and do not like about the deliverables and service. Make sure your specific goals for the campaign are known and that you communicate your level of satisfaction with the success of the campaign throughout.
4) Make changes to your website as quickly as possible. When your SEO company provides you with optimized content or suggests that you make developmental changes to the website, implement those changes on your end in a timely manner. It can take months for changes to have an impact in the search engines, so it’s imperative that you do everything you can to respond quickly to the direction of your SEO provider.
1) Be accessible. Your SEO company needs to be able to get in touch with you to get your feedback and implement website changes on a timely basis.
2) Communicate changes in direction or objectives. Your SEO company needs to know if major changes take place because your campaign may need to adjust.
3) Provide constructive feedback on the direction and progress of the campaign. State specifically what you like and do not like about the deliverables and service. Make sure your specific goals for the campaign are known and that you communicate your level of satisfaction with the success of the campaign throughout.
4) Make changes to your website as quickly as possible. When your SEO company provides you with optimized content or suggests that you make developmental changes to the website, implement those changes on your end in a timely manner. It can take months for changes to have an impact in the search engines, so it’s imperative that you do everything you can to respond quickly to the direction of your SEO provider.
