New Insight Into the Online Press Release…From 100 Years Ago
Greg Jarboe sheds light on the debate over the future of the online press release with a little help from the so-called “father of PR,” Ivy Lee.
With the delicate line between generating website visitors or sales leads without annoying the press and public with something that looks like an ad disguised as news too often being crossed, Jarboe takes us back to the days of the first ever press release and offers Lee’s response to criticism as important lessons to keep in mind for the future of SEO PR.
It’s a cool article for anyone issuing optimized or socialized press releases.
The 100th Birthday of the Press Release
With the delicate line between generating website visitors or sales leads without annoying the press and public with something that looks like an ad disguised as news too often being crossed, Jarboe takes us back to the days of the first ever press release and offers Lee’s response to criticism as important lessons to keep in mind for the future of SEO PR.
It’s a cool article for anyone issuing optimized or socialized press releases.
The 100th Birthday of the Press Release
