Mainstream Click Fraud

Well, AOL Finance has taken up the task of covering the issue of click fraud. I guess if we needed proof that Paid Search and optimization in general was slowly infiltrating the traditional business world... here is our sign.

Nothing really remarkable about the post; it just covers the basic complaints. The fact that it's on the home page on AOL today (shown above), however, lets us know that this is quickly becoming the elephant in the room that the search engines are going to have to tackle sooner rather than later.

Check out the article yourself at http://articles.news.aol.com/business/_a/click-fraud-is-growing-on-the-web/20060924125609990009?ncid=NWS00010000000001.